How to Write Good Web Content

Well-written web content positively affects the bottom line. If website visitors can scan your website and quickly find the information they’re looking for, they’re more likely to remain on your site—hopefully leading to increased sales. Help your visitors understand your content and increase your sales by making content: Scannable Concise Objective Make Content Scannable Web […]

LinkedIn Dos and Don’ts

LinkedIn can be a difficult social medium to use effectively. It represents a cross between a resume/job search site and an online networking event. As with in-person networking, you should behave professionally on LinkedIn. It’s OK to reveal a bit of personal information, but keep the pictures of your children and the connections to your […]

Considering Agency Work

What kind of public relations work do I want to do? During our Public Relations Fundamentals course earlier this week, our instructor spent some time covering the type of work available in public relations. This got me thinking about my practicum and my career as a whole. I’ve been working in communications for about eight […]

How to Use RSS Effectively

When Google decided to kill Google Reader, a lot of people were upset. Even if it wasn’t a popular product, they claimed, it was heavily used by the influencers and communicators who drive the web. I was among those who were displeased when Reader was killed. For a while, I managed to live without an […]

Six-Word Story Challenge

My digital communications text suggests practicing brevity by trying to write an entire story in just six words. The author gives the following example, famously attributed to Hemingway: For sale: baby shoes, never worn. I’ve taken up the challenge. Here’s my attempt: Car crash. Bottom bunk sits empty.

What’s With the Fake Press Release?

Yesterday, I published a mock press release about my first day of school. This may have seemed strange or even self-indulgent, but the purpose was to practice my writing. With this blog, I’ll not only be posting about my experiences as a PR student but also putting the things I’m learning into practice. So there […]

Snider Begins MacEwan PR Diploma Program

Adam Snider, a professional communicator seeking to improve his skills and enter the field of public relations, began working toward a diploma in public relations from MacEwan University today. Edmonton, AB ( September 3, 2013 — Professional communicator, Adam Snider, started the public relations diploma program at MacEwan University today. Mr. Snider noted his excitement, […]