Why I Removed the Disclaimer from my Twitter Profile

I used to include a “my views don’t represent my employer” disclaimer in my Twitter profile. I removed it after Scott Stratten made a great point during his talk at the 2014 CPRS National Summit: those disclaimers don’t mean anything. The public will still associate you and your tweets with your employer—especially if you work […]

Shaw TV Interview: #YegOldSchoolTweetup

Shaw TV interviewed me recently, as part of a story about #YegOldSchoolTweetup and the ways social media can be used to connect people offline. I tend to be more of a behind-the-scenes guy, and prefer to put my clients in front of the camera, but it was fun to give the interview and get some […]

Scripts are for computers; conversations are for people

Too often, we develop scripts for communicating with external publics. Call a help desk and the person on the other end is likely reading from a script. The same is true when you answer a call from a telemarketer. The problem with scripts is that they lack authenticity. I say: toss away the script. Scripts are […]

And Now For Something Completely Different

It’s done. The classroom portion of my public relations education is finished. I made it through. We all made it through. No one dropped out or flunked out along the way. With the end of classes comes the start of the practicum. In my case, that also means the end of the job I’ve held […]

Considering Agency Work

What kind of public relations work do I want to do? During our Public Relations Fundamentals course earlier this week, our instructor spent some time covering the type of work available in public relations. This got me thinking about my practicum and my career as a whole. I’ve been working in communications for about eight […]