Why I Removed the Disclaimer from my Twitter Profile

I used to include a “my views don’t represent my employer” disclaimer in my Twitter profile. I removed it after Scott Stratten made a great point during his talk at the 2014 CPRS National Summit: those disclaimers don’t mean anything. The public will still associate you and your tweets with your employer—especially if you work […]

Scripts are for computers; conversations are for people

Too often, we develop scripts for communicating with external publics. Call a help desk and the person on the other end is likely reading from a script. The same is true when you answer a call from a telemarketer. The problem with scripts is that they lack authenticity. I say: toss away the script. Scripts are […]

And Now For Something Completely Different

It’s done. The classroom portion of my public relations education is finished. I made it through. We all made it through. No one dropped out or flunked out along the way. With the end of classes comes the start of the practicum. In my case, that also means the end of the job I’ve held […]

The End is Near

The end of my time as a public relations student is near. Classes ended yesterday. All that’s left are final exams and the practicum. The last day of class was bittersweet. I really enjoyed my time in the program and I’m sure there are a few people I’ll never see again once exams are over. Many […]

Seeking Practicum Opportunities

My second and finale semester at MacEwan is already 1/4 finished. Very soon, I’ll be out in the work force. But, first, I need to complete a practicum. After the classroom portion finishes in April, everyone in the MacEwan PR program must complete a 2-month practicum placement. I’ve been thinking a lot about where I’d […]

PR “Practitioner” vs “Professional” – Is There a Difference?

Kirk Hazlett, writing a guest post on Deirdre Breakenridge’s blog, suggests that there is a difference between PR practitioners and professionals. Rather than being interchangeable terms, Hazlett suggests that practitioners are the tradespeople of PR—they’re skilled in the craft of PR but act primarily at the tactical level. Professionals have the same skills as practitioners, […]

Considering Agency Work

What kind of public relations work do I want to do? During our Public Relations Fundamentals course earlier this week, our instructor spent some time covering the type of work available in public relations. This got me thinking about my practicum and my career as a whole. I’ve been working in communications for about eight […]