Why I’m Hesitant About Moving My Blog to Medium

I’ve been thinking about blogging on Medium—it seems to be the cool new thing for “thought leaders” to do. It may be the most common topic for articles written on Medium (both about the site and literally on Medium). It seems every other article on Medium is about Medium—why you should move your blog there, why the […]

Scripts are for computers; conversations are for people

Too often, we develop scripts for communicating with external publics. Call a help desk and the person on the other end is likely reading from a script. The same is true when you answer a call from a telemarketer. The problem with scripts is that they lack authenticity. I say: toss away the script. Scripts are […]

How to Write Good Web Content

Well-written web content positively affects the bottom line. If website visitors can scan your website and quickly find the information they’re looking for, they’re more likely to remain on your site—hopefully leading to increased sales. Help your visitors understand your content and increase your sales by making content: Scannable Concise Objective Make Content Scannable Web […]